B2B How to Get 200 Targeted Leads on LinkedIn Every Day

How to Get 200 Targeted Leads Daily on LinkedIn (Starting This Week)

How to Get 200 Targeted Leads Daily on LinkedIn (Starting This Week)

Let’s face it: social media marketing can feel a little like the Wild West at times.

Even though LinkedIn has a strong set of statistics and marketing tools, we frequently overlook it.

The reason is self-evident. It's easy to feel overwhelmed when you’re faced with a plethora of platform options and industry gurus constantly offering their two cents.

You’ll rapidly come to grips with one obvious fact as you wade through numerous platforms and determine which sites best suit your needs: numerous social media jewels are overlooked.

Which gets us to the subject of our conversation: LinkedIn. It’s one of the most underappreciated and underutilized social media marketing platforms.

So, first and foremost. Let’s clear a couple of things up first.

I’d like to emphasize that there are several fantastic platforms available to assist you in generating leads and expanding your reach.

I’m not here to convince you that LinkedIn is the be-all and end-all of your digital marketing requirements.

So, what exactly am I here for?

I’ve come to speak openly and honestly about LinkedIn’s possibilities. I’ll show you through my step-by-step strategy for rapidly growing your LinkedIn connections and leads.

The added plus is that everything I’m going to tell you may be expanded and used to your social media marketing efforts on other platforms as well.

But first… a little about LinkedIn

When it comes to digital marketing, LinkedIn is the classic diamond in the rough.

Due to several misconceptions about its nature — and its usefulness — it is sometimes disregarded by digital marketers in Favor of more popular platforms.

• The first misconception is that there are no frequent users. People simply use the platform to interact with people they know and to update their resumes regularly.
• LinkedIn isn’t big enough.
• If you want to build real relationships and leads for your business, you should fish in major ponds like Facebook and Instagram.
• Because you can only connect with people you know, it’s ineffective for creating new leads.

None of these assumptions are true.

LinkedIn is a growing social network with a large number of regular users — more than 500 million to be exact.

It also has over 9 million business profiles from more than 200 countries.

Numbers, on the other hand, are just that: numbers.

It’s the caliber of LinkedIn users that really stands out. You could be amazed at how well users interact with the site.

75% of all LinkedIn users have an annual income of $50,000 or more, and 44% have an annual income of $75,000 or more.

All Fortune 500 executives are on LinkedIn, and according to a recent survey of business executives, 76% of them check their LinkedIn accounts regularly.

This type of interaction explains why LinkedIn generates more leads than blogging, tweeting, or posting on Facebook, resulting in some of the highest conversion rates of any major social media platform.

According to B2B News Network, over half of all LinkedIn users are likely to purchase from a company with which they interact on the platform.

So, it’s surprising that more individuals aren’t taking advantage of LinkedIn, especially given the network has a wild card up its sleeve that is sometimes overlooked.

The big secret? Specificity

When you market on LinkedIn, you’re not just reaching a broad demographic of people in specific geographic places with specific declared interests, as you would elsewhere.

You may target your audience on LinkedIn using a variety of criteria, including geographic location, current and previous employers, industry, profile language, non-profit interests, and school.

This is why LinkedIn is the ideal platform for extremely targeted communication efforts aimed at a very specific “micro” audience, with higher conversion rates.

So, we’ve essentially disproved the first two myths.

In terms of the third, LinkedIn allows you to connect with anyone. It’s the same as any other social networking platform.

It’s not necessary to have a first- or second-degree link to achieve this.

I’m still baffled as to how this misunderstanding become a widely held belief.

Let’s imagine you own a company that provides educational resources and opportunities for persons interested in attending law school — LinkedIn can help.

It’s as simple as focusing your marketing efforts on “legal assistants” or “law clerks.”

It may take some practice at first, but once you get the hang of it, you’ll find LinkedIn’s targeting to be simple.

Now that we’ve established that LinkedIn is an excellent marketing tool and dispelled all of the typical myths, let’s move on to the next step.

Let’s look at how you might begin expanding your network and, as a result, generating leads.

Step 1: Make sure your profile is optimized

“Optimize”

Even the bravest of the tough will cringe when they hear this term.

It’s both wide and nebulous, and completing it can feel like a lifetime.

In the context of this article, optimization refers to customizing your page’s content for search engines. We also want to make sure it has an aesthetically appealing and interesting amount of content.

It’s critical to keep SEO in mind when filling out all of your information on LinkedIn.

Consider common buzzwords and conduct thorough keyword research to fully optimize your page.

Do you have any experience with web development?

If that’s the case, terms like “website development,” “website developer,” and “website programming” should be considered.

Just bear in mind that longer-tail keyword phrases will help you focus your efforts and generate higher-quality traffic.

If you work in web development in Washington, D.C., for example, a keyword phrase like “website development Washington DC” will provide you more relevant results than just “website development.”

A search for “website development” yielded the following results.

There are nearly 97,000 results!

In contrast, a search for “website development Washington DC” yields only 159 results.

Because LinkedIn’s search algorithm is extremely similar to Google’s, make sure to optimize — and optimize effectively.

Just be careful not to be overly verbose.

Because most people aren’t going to read the long narrative text anyway, the KISS method to message is your best chance.

Also, don’t try to fool LinkedIn’s search algorithm by stuffing your material with keyword terms.

You might get some initial traction (and I use the term loosely), but it won’t help you in the long run since LinkedIn will ultimately catch on and your page’s popularity will collapse.

Furthermore, keyword-stuffed profiles are both tacky and unpleasant.

While many of you may not want to hear it, you must complete your profile in its entirety.

It allows you to take advantage of optimization strategies for LinkedIn and Google searches.

Furthermore, research has shown that people who thoroughly fill out their profiles are forty times more likely to receive incoming inquiries as a result of this single effort.

Planning your content around the various character-count allotments the platform permits per segment is the name of the game.

Creating a vanity URL is another kind of optimization.

They are significantly more effective, according to research, because they develop trust faster, are easier to remember, and enable online sharing.

Hide the area of your profile that says “People Also Viewed” to keep the attention on you. This box displays profiles that are similar to yours and, in essence, invites the user to investigate your competition.

Fortunately, this can be fixed by going to your account’s “Privacy & Settings” area.

Creating projects is another excellent approach to boost your profile.

Projects allow you to highlight not only your previous work and skill set but also post URLs.

This accomplishes two goals:

• You’ll get a couple of high-quality links to your site (s).
• You’ll have the chance to share your knowledge and abilities with the rest of the world.

Because the vast majority of people never even come close to filling out their LinkedIn accounts in their entirety, LinkedIn can — and will — reward you for your efforts.

Don’t abandon all of your hard work once your profile is complete! Instead, continue to care for your page.

It should be updated regularly so that you become a permanent fixture in the feeds of people and businesses in your network.

Maintain a realistic and appealing tone in your postings.

Write articles, make slide-share presentations, and generate white papers or e-books to encourage people to interact with you.

Also, keep your objectives in mind at all times.

Keep your key performance indicators (KPIs) in the forefront of your thoughts so you’re always aware of your most important numbers.

Step 2: Engage

Engaging with others, as with any other social media site, is important to success.

Encourage people you know on other social media sites to connect with your LinkedIn page as well. Then look for ways to interact with others and generate leads through their networks.

Conduct manual searches as well as invite potential prospects to join your network.

Instead of becoming a wallflower, join industry groups and be an active participant.

Post intelligent and relevant questions while varying the kind of content you use. Offer one-of-a-kind insights or suggestions in response to the questions posed.

Dux-soup is a fantastic Linkedin leads generation and automation tool, Dux-Soup will give you lots of leads in a relatively short time. It retains track of each profile you visit and allows you to leave notes directly on the stored profile pages. Dux-Soup also has the ability to browse LinkedIn user profiles automatically depending on Google or LinkedIn searches.

Publishing industry experiences or insights, personal tales, or interviews can not only assist to raise awareness, which is an important step in lead generation, but it will also help you brand yourself as an industry expert.

When publishing on LinkedIn Pulse, keep the following tips in mind:

Update regularly.

Make a schedule for yourself and stick to it. Consistency instills a sense of trustworthiness in your customers and keeps you relevant in their minds.

The best days to post are Tuesdays, Wednesdays, and Thursdays. Between the hours of 7:00 a.m. and 8:30 a.m., consider posting. You might also publish around lunch and end the day with posts between 5:00 and 6:00 p.m.

If you want to ensure that your information is displayed at the top of the feed, these are the optimal times to post.

Make intriguing headlines.

Keep your headlines catchy, interesting, and intriguing if you want to stand out in a sea of mediocrity.

Don’t forget about SEO basics.

Make sure to incorporate relevant keywords into your headlines and text. Don’t go crazy with keyword stuffing, though, or your readability and trustworthiness will suffer.

Use other social media networks to promote your material.

This is a crucial stage that should not be overlooked. Cross-promoting your material on social media platforms like Facebook and Twitter can assist drive traffic to your LinkedIn page.

There are numerous methods to use data to personalize and optimize your content strategy.

Yes, it’s a labor of love, but you get out of LinkedIn what you put in.

So, if you expect astronomically high outcomes with no effort, you’re in for a major disappointment soon.

You’ll be shocked at your results if you’re willing to do what others aren’t.

Step 3: Take advantage of available advertising opportunities.

Your existing network will benefit from having an engaging presence. It’s equally crucial when it comes to attracting new people to it.

Sponsored content is one of the most successful strategies to develop a steady new stream of high-quality connections and leads if you want to enhance awareness and reach.

Sponsored content that is both regular and direct

Sponsored content is extremely beneficial since it allows you to reach out to new users who aren’t currently visitors or followers.

Sponsoring material on LinkedIn may not appear to be all that attractive at first sight, as it is identical to most big social media networks.

There are, however, two significant differences:

1. In comparison to other sites, LinkedIn offers incredibly exact and detailed targeting choices, making it a clear winner. You can target the people who will view your updates with pinpoint accuracy. This ensures that your updates reach your ideal target audience rather than a large group of people who may or may not be interested in what you’re saying.
2. In addition, the platform distinguishes between traditional sponsored content and direct sponsored content.

An update provided on a company page is known as sponsored content.

On the other side, direct sponsored content does not appear on your company’s profile page.

It’s a highly personalized and targeted type of sponsored content that allows you to personalize and test the messages you send to your target audience.

When choosing between the two, you must first determine how your material will be displayed.

Users on mobile devices, for example, will not see content in sidebars.

Direct sponsored material in the user’s newsfeed is a far more appealing feature than the simple, unobtrusive top-page banner that sponsored content provides.

Consider the numerous devices that will be used to view the information and make your decision accordingly.

This is important in terms of optimization. You can test until your heart’s content, but you won’t clog up your page with useless entries.

InMail

InMail allows you to connect with people who aren’t already in your “network” in a unique way. It allows you to avoid having to deal with character limits.

Your tailored message will be delivered straight to a target individual’s LinkedIn inbox, where it will be visible alongside other conversations.

Are you concerned that it will be marked as spam?

Don’t be that way.

Unlike other platforms, LinkedIn limits the frequency of sponsored InMail content messages so that users aren’t bombarded with them.

The recipient’s receptivity to your messages will be much increased as a result of this.

The process of developing such tailored and highly targeted messages is pretty simple, and LinkedIn’s dashboard is exceptionally user-friendly for organizing multiple campaign activities.

When it comes to customizing the sender, you must have a first- or second-degree connection with the individual you wish to send the message to.

If that’s the case, all you have to do now is click the send request, input your message, and push send.

Your intended recipient will then receive a message in their LinkedIn inbox, with the option to accept or reject your invitation.

In any case, you’ll get a notification.

One thing to keep in mind with InMail is that it’s exclusively available to LinkedIn’s paid premium subscribers.

It’s critical to ensure that your message is both informative and entertaining for your intended audience when composing it. When writing your InMail content, keep this list of best practices in mind.

• Keep the focus on the receiver. Don’t start talking about your services and what you have to offer right away. Begin with the person who will be receiving the message. Discuss your message from the recipient’s perspective, including how it relates to them and how your services will benefit them.
• Maintain a kind tone. The topic line, in particular. You don’t want it to come across as generic, aggressive, or sales because it’s the first point of contact. Maintain an engaging and welcoming tone, and make sure it’s tailored to your target market.
• Keep it short and sweet. Please be considerate of the recipient’s time. Get immediately to the point, ideally within the first 1–2 phrases. In general, fewer than 1,000 characters should be used.
• Your subject line is limited to 200 characters, while the message body is limited to 2,000 characters.
• Make use of hyperlinks. Make use of them, but don’t overdo it. This is a terrific approach to add hyperlinks for the goal of website conversions or redirecting readers to a specific landing page or desired next step, and it’s a great way to do it with your CTA.
• Don’t expect too much. When you ask for too much commitment too soon, trust is immediately broken. Instead, build trust by making it simple for them to say “yes” by offering your help, knowledge, or opportunity.

Do you want to keep track of the results of your InMail campaigns?

If that’s the case, you’re in luck, because LinkedIn’s Campaign Manager interface includes a powerful analytics platform. Use it to keep track of your progress and conversions while monitoring your performance.

By adding an insight tag to your company’s website or landing page, you can incorporate the conversion-tracking tool.

To do so, you’ll need to first sign in to the Campaign Manager platform.

Once you've logged in, hover over “Tools,” which is found in the upper right corner.

Select Conversion Tracking from the “Tools” menu once “Tools” has been highlighted. This will take you to the configuration page, where you can enter the URL of the website where the conversion tracker should be included.

After you’ve typed in the URL, click the “Continue” button. You’ll be led to a screen where you can see the LinkedIn insight tag that was created for you.

The generated text is a lightweight code that you will embed on your website to enable conversion tracking.

Select the text and paste it into the HTML section of your website.

I strongly advise you to include the JavaScript code before the end of the body> element in the global footer section on every page of your site.

So, how does the code know which operation is a conversion for your specific requirements? Is conversion the same as downloading an e-book? Is it a service transaction or a subscription to your email list?

After you’ve put the code to your website, you’ll need to use the platform to build a conversion action.

A conversion action instructs the Campaign Manager application and code to track and classify certain activities as conversions.

LinkedIn has streamlined the procedure by using a small set of fill-in-the-blank fields instead of sophisticated coding.

You’ll be redirected to a page where you may select a bundle of conversions you’ve produced (or would like to build) to monitor for the campaign after you’ve accomplished this step.

Select the action you want to include in the campaign, then click “Apply” to start the process.

Text Ads

Text advertising on LinkedIn is available in both pay-per-click (PPC) and cost-per-impression (CPM) formats, and targeting is extremely customized, just like sponsored content postings and InMail.

Age, gender, industry, position, schools, degrees, and even shared groups are some of the most popular text ads targeting possibilities on LinkedIn.

You establish your own bids and budgets for the campaigns you run, just like with more traditional ad platforms like Google AdWords, and only pay for results, which can be tracked through LinkedIn’s Campaign Manager.

Step 4: Give them what they want

It’s essential to keep your target audience in mind if you want to be effective at producing 200+ leads each day on LinkedIn.

While each of the steps I’ve listed is critical for LinkedIn marketing success, this one is possibly the most important.

The bottom line for your target audience (a.k.a. themselves) is numero uno, so if you don’t have a singular voice and aren’t sharing useful content, expect crickets to chirp.

At the end of the day, LinkedIn users are looking to form genuine, professional connections. So, avoid sales language and superficial marketing pitches and instead focus on strategic interaction.

Sales gimmicks will only help to tarnish your reputation in their eyes.

So, how can you produce high-quality content that “effectively and efficiently changes the attitudes, feelings, and behaviors” of your target audience?

By conducting thorough research and planning, which begins with segmentation.

You’ll be able to identify a subgroup of people you want to contact by segmenting your audience, which will help you maximize your influence.

It’s important to be as specific and detailed as possible when doing this to ensure that you’re carving out a profitable niche.

For example, the term “millennials” refers to a large group of people who are unlikely to be of assistance to you.

If you’re like most people, you’re undoubtedly already aware of demographic segmentation based on factors like age, gender, income, and educational attainment.

Did you know, however, that psychographics has an equal part in the success of your message?

Your demographic’s psychological features and behaviors, such as personality, values, lifestyle, or activities, interests, and opinions (AIOs), are vital to understand.

Understanding the basics of psychographics can — and will — help you personalize and specify your message.

You’ll be able to strategically and successfully modify your message for maximum impact once you’ve properly classified your target group.

Tone, style, and format should all be highly influenced by your target demographic’s common unique personality and character qualities.

What you share is equally essential.

White papers, tutorials, SlideShare presentations, and webinars are useful funneling tools, but they’re not the same.

You must think about what your target audience wants and then provide it.

Conclusion

It is absolutely possible to start generating targeted leads on LinkedIn every day. You will, however, have to work for them. And producing 200+ leads each day isn’t something that will happen overnight.

However, if you’re prepared to put in the effort and time to see things through, you’ll be able to outperform your competitors, and I recommend you consider automation. dux soup is a perfectly safe Linkedin leads tool that has the capacity to explode your business with an influx of highly targeted and effective leads.